Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.

Running an online business is no joke, especially when you have to compete with giant companies that have an endless marketing budget fueling their advertising. The race to reach the
first page of Google search results is highly competitive. Trying to reach the first page, even
with excellent SEO may easily take months or even a year.

This is where paid ads (PPC) come in. Google AdWords is Google’s advertising service that
allows businesses to display their ads on Google’s search result pages. The ads usually appear at
the top or bottom of a Google SERPs (search engine result pages). Using Google AdWords is a common and effective marketing strategy among businesses looking to get their first online customers.

Advantages of Using Google AdWords

Google AdWords is a powerful tool when it comes to advertising a business online. What makes
it so great. some of the advantages of Google AdWords are:

• Precise Targeting
• Target Specific Devices
• Pay Only For Results
• Performance Tracking
• Preparing for PPC

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