Digital marketing offers the ability to reach and engage target audiences in ways which were never before possible. A strong digital marketing strategy can deliver a far higher return on investment (ROI) than traditional marketing methods.

People are consuming digital content at a never seen before rate. More than half of the planet now has regular access to the internet, spending an average of 6 hours online per day, presenting massive opportunities for brands and businesses. Such trend will not slow down, as the number of internet-connected portable devices is on the rise. Gartner reported that smartphones surpassed the sales of feature phones for the first time in 2013, while the 2014 Q3 report from Globalwebindex reports that consumers are now spending more time with online media than they are with traditional forms of media. 

Today, Digital Marketing has become a new phenomenon that brings together customization and mass distribution to accomplish marketing goals. The development of Digital Marketing strategies offer much potential for brands and organisations than the traditional mode of advertising.

Importance of digital marketing

• Branding: platform is a great opportunity to build a brand image on the Web due to their scope, presence and constant updates.
• Completeness: the advantages of assembling information through links offer customers the chance to approach the organisation in a wider and customis ed way.
• Usability: simple and user-friendly platforms are available for all to improve user experience and allow for their activities.
• Interactivity: internet offers the possibility of having a conversation and therefore generating a positive experience with the brand.
• Visual communication: with digital marketing, marketers have different image and video-based tools. This helps to reach audiences and get them involved in your activities.
• Community connection: internet offers the opportunity for business to connect with their audience.

If you want your brand to reach thousands of potential new customers online contact Derio Technologies to get help in your marketing efforts. Our result-driven service ensures that every action we take brings you one step closer to your goals. 
We will help your business scale new heights online through our Social Media services. We offer cutting-edge marketing solutions that have been proven to drive superior ROI. We focus on the essentials, and help brands get heard above the noise and connect with their target audience with a lasting impression that converts into leads.